It’s the little changes that make the biggest difference for Aura Accommodation.
Established in 2016, sustainable practices are truly ingrained in the fabric of Aura with its 23 geothermally heated rooms, solar energy, and many waste-reducing initiatives.
Aura Accommodation General Manager, Ellen Tyrrell, says the accommodation industry can easily accumulate unnecessary waste, with people statistically being 40 per cent more wasteful when they travel.
“Some of this is out of convenience, purchasing more single-use products for example, but a lot of this comes down to the right facilities not being available.”
One of Aura’s key values is to educate and inspire its guests to make the right choices. They do this by providing simple, green initiatives that manuhiri (visitors) can easily get involved in.
“We want to help our guests make the same decisions here as they would at home.
“Each room has three bins and a composting container with simple instructions and diagrams to help do their bit for our planet. Our team take it from there, ensuring as much waste as possible is diverted from the landfill.”
On average, Aura diverts 50 per cent of its waste from the landfill each month.
“It requires effort from both sides to make a tangible difference,” Ellen says.
The sustainability initiative most raved about by Aura’s customers is Send Your Service, an opportunity for guests to forfeit their daily housekeeping service for a $5 donation to a local charity Aura supports Rotorua Trails Trust and Big Brothers and Big Sisters of Rotorua. So far, they’ve donated more than $27,000.
Aura does have a sustainability advantage, being partly powered by geothermal energy.
“And when the sun’s out we run on solar energy, timing operations for peak solar production,” Ellen says.
“For everything else, we are supplied by Meridian Energy, which generates 100 per cent renewable energy.”
Aura’s sustainability messaging is clear, visible, and encourages action, with emphasis on what they’re doing and why.
“Being transparent about what we’re doing and why gives our guests an understanding of the impact we can have when we all work together to make one small change at a time.”