3 March 2022
Media: Rotorua Daily Post
Topic: Rotorua's new destination brand
Enquiry
is someone please able to help me with a few questions on the new RED symbol/tohu?
- What is council's involvement?
- Where will the symbol be used?
- Did council contribute any money to it? If so, how much?
- What is the importance of having a new symbol?
- How will council assets change to incorporate it? (What assets?)
- Any other comment?
If I can have a response by 4.30pm please, that would be great. Thanks!
Response
The reporter was advised that this is a new destination brand, developed by Rotorua Economic Development in its destination marketing/promotion role and with government funding.
She was referred to RED for further information and insight to answer her questions and was also provided with the link to the portion of today’s Operations & Monitoring Committee meeting where RED CE Andrew Wilson explained the branding journey and aspirations, the consultation and design process that was undertaken and how it will be phased in over time https://youtu.be/SonaqwTDpTk?t=3281.